Marketing

The stories personalizing the marketing side of private practice.

A client sits down on her couch and uses' her therapists EHR scheduling software to book an appointment after-hours.

Marketing 101 for therapists in private practice

You did it! You gathered the courage to take the leap and start your own private practice. You’ve launched your … Continued

An illustration of three therapists using their computers for online networking

3 online networking tips for therapists

Long considered the domain of introverts and business owners who couldn’t find a babysitter, online networking has since become the … Continued

A therapist working on her laptop using it to create her own authentic therapy brand

How to create an authentic therapy brand for your practice

Anyone in private practice has probably heard the advice that finding your niche is an essential part of building a … Continued

A female therapist works on building a client list

How to build a client list

You may be wondering how to build your client list for your private practice. As a small business owner, building … Continued

A therapist smiles as she uploads a picture and captions it on her social media. She's already thought of the various factors therapists should consider before posting on social media.

What Therapists Should Consider Before Posting on Social Media

Every day, millions of people upload content to social media platforms like TikTok, Facebook, LinkedIn, Instagram, and X (formerly known … Continued

A male therapist sits on a yellow couch with his laptop and works on private practice marketing strategies

3 Private Practice Marketing Strategies You May Already Be Using

Chances are, your professional education and training didn’t emphasize (or even cover) the skills it takes to run a business. … Continued

An illustration of a therapist's phone ringing with a client's call and the therapist's hand answering the telephone as they determine how to convert a first call into a first session of therapy

6 Steps to Convert a First Call Into a First Session

As a therapist, if you’re wondering how to convert a first call into a first session, you’re not alone. One … Continued

An illustration depicting a bullhorn and a magazine ad as potential ideas explored in these common myths about marketing a private practice

4 Private Practice Marketing Myths

Your money mindset impacts the ways you think about, feel about, and interact with your money. It sets the tone … Continued

Two female therapists in private practice look at a laptop and discuss how to create a therapy brand

How to Develop a Therapy Brand Identity That Attracts Clients

Wondering how to build a therapy brand for your private practice? When I was a new therapist early in my … Continued

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